Post by account_disabled on Jan 27, 2024 5:08:31 GMT
How do you know how much money to allocate to attracting new clients? We share a simple formula and tell you what costs need to be taken into account in order to successfully promote a product. A business that sells goods or services on the Internet has constant marketing expenses: paying for a domain or hosting, investing in advertising campaigns, investing in analytics. This may also include payment for the services of digital agencies or SEO specialists. It is impossible to develop an online business without spending on a website and advertising. Without analytics, you don’t know how effective a particular advertising campaign is.
In practice, we Fax Lists were faced with a situation where about 80% of the budget for attracting clients was spent on “heating space.” Ideal strategy: invested money in advertising and received 2-3 clients. We suggest not to step on the rake. Let's take a closer look at 2 points: A quick way to calculate investments to attract customers. Optimizing the amount of spending on analytical tools. The budget for attracting clients is not calculated “by eye” and is not formed from the cost of this or that type of advertising on the market . There are many methods for determining it, but most of them involve up to 10 indicators and complex calculations. We recommend a simple and quick calculation formula.
It helps you understand how much to invest in promotion so that the investment pays off. We take into account: How many sales (transactions) are planned for the selected period (week, month, quarter, year). Average bill. Margin percentage. Percentage of royalties for marketing. Let's look at a practical example of how to calculate a budget. Marina is a marketer at a language courses school. She wants to know how much money to allocate to attracting new clients in the next month so that the investment pays off. What does it take into account: According to the monthly plan, 40 people must pay for English classes. The average monthly price for the course is 1,500 hryvnia.
In practice, we Fax Lists were faced with a situation where about 80% of the budget for attracting clients was spent on “heating space.” Ideal strategy: invested money in advertising and received 2-3 clients. We suggest not to step on the rake. Let's take a closer look at 2 points: A quick way to calculate investments to attract customers. Optimizing the amount of spending on analytical tools. The budget for attracting clients is not calculated “by eye” and is not formed from the cost of this or that type of advertising on the market . There are many methods for determining it, but most of them involve up to 10 indicators and complex calculations. We recommend a simple and quick calculation formula.
It helps you understand how much to invest in promotion so that the investment pays off. We take into account: How many sales (transactions) are planned for the selected period (week, month, quarter, year). Average bill. Margin percentage. Percentage of royalties for marketing. Let's look at a practical example of how to calculate a budget. Marina is a marketer at a language courses school. She wants to know how much money to allocate to attracting new clients in the next month so that the investment pays off. What does it take into account: According to the monthly plan, 40 people must pay for English classes. The average monthly price for the course is 1,500 hryvnia.