|
Post by account_disabled on Jan 11, 2024 6:15:41 GMT
Horizontal power : disappearing traditional power structures and increasing the competitiveness of small organizations in markets traditionally dominated by large corporations. Individual decisions : influenced by social opinions generated in digital spaces.
These drastic changes in the standard of living of people and companies generate mutations in the very concept of Marketing, pushing the path Email List towards inclusion, horizontality and communities. How did marketing evolve Obviously, if the concept of Marketing 4.0 exists, it means that three generations precede it. Therefore, it is necessary and valuable to talk about how this methodology has evolved over time. Marketing 1.0 In the first stage of Marketing according to Kotler, brands had little competition and consumers options.
Therefore, both companies and customers had their focus on products and their quality. Which led mass media such as radio, television and newspapers to be the right choice to connect these two protagonists. Marketing 2.0 When competitiveness began to be an obstacle for several brands and consumers demanded more from manufacturers, Marketing 2.0 was born.
|
|