Post by account_disabled on Feb 25, 2024 5:27:13 GMT
Landing page literally means landing page . But a landing page is much more than that . Let's see in more detail how a landing page differs from the other pages on your site. 1.What is a landing page? 2.The hot points of a landing page Title Images Call to action Bulleted lists Testimonials Contact form No distracting elements Long or short landing page? Remember to say thank you! Test, test, test 3.Real landing pages… reviewed by us! What is a landing page? A landing page is a page on a website designed to make visitors take a conversion action. In the language of Digital Marketing , a conversion corresponds to the achievement of a goal .
On the product Chinese Europe Phone Number List page of an e-commerce site , therefore, the conversion you are trying to achieve is certainly a sale . However, you could also try to obtain the visitor's contact information , inviting them to sign up for the newsletter, use the wishlist or request more information on the products. The objective - to be decided at the initial stage - can therefore be to collect contacts (by filling out a form), sell a product or service, generate registrations for an event... The landing page is therefore a streamlined page, where each element is designed to lead the visitor to leave us his contact details, sign up for one of our services or purchase a product. The most "classic" form of landing page is independent of the website: it has a different graphic design from other pages and has only one main call to action which corresponds to the objective of the page.
There are no links that take you outside the page, so the menu on the other pages of the site is not shown. The hot points of a landing page Title Every user who lands on your landing page will first see the headline . Precisely for this reason the title is so fundamental: a title that works will make the visitor continue browsing, an ineffective title will probably lead him to abandon the page. As David Ogilvy , copywriter and author of the book Confessions of an Advertiser , wrote : “Once you write the headline, you will have spent 80 cents of your dollar. If you fail to make an effective sales pitch right from the headline, you will have thrown 80% of your customer's money out the window." When creating your headline , whether in the form of a slogan or a question, you need to ask yourself these questions: What is my product or service for? What benefit does it bring to my customer? What is my customer's need that my product can satisfy? Images An effective landing page cannot be without images , which the brain processes much faster than text.
On the product Chinese Europe Phone Number List page of an e-commerce site , therefore, the conversion you are trying to achieve is certainly a sale . However, you could also try to obtain the visitor's contact information , inviting them to sign up for the newsletter, use the wishlist or request more information on the products. The objective - to be decided at the initial stage - can therefore be to collect contacts (by filling out a form), sell a product or service, generate registrations for an event... The landing page is therefore a streamlined page, where each element is designed to lead the visitor to leave us his contact details, sign up for one of our services or purchase a product. The most "classic" form of landing page is independent of the website: it has a different graphic design from other pages and has only one main call to action which corresponds to the objective of the page.
There are no links that take you outside the page, so the menu on the other pages of the site is not shown. The hot points of a landing page Title Every user who lands on your landing page will first see the headline . Precisely for this reason the title is so fundamental: a title that works will make the visitor continue browsing, an ineffective title will probably lead him to abandon the page. As David Ogilvy , copywriter and author of the book Confessions of an Advertiser , wrote : “Once you write the headline, you will have spent 80 cents of your dollar. If you fail to make an effective sales pitch right from the headline, you will have thrown 80% of your customer's money out the window." When creating your headline , whether in the form of a slogan or a question, you need to ask yourself these questions: What is my product or service for? What benefit does it bring to my customer? What is my customer's need that my product can satisfy? Images An effective landing page cannot be without images , which the brain processes much faster than text.