|
Post by account_disabled on Dec 4, 2023 5:09:19 GMT
Use simple, direct menu items and avoid jargon. 3. Consistency The coherence of the contents and constituent elements of the site is of considerable importance to guide the user in navigating the site without disorienting him. An effective website, in fact, must be consistent in all its parts and all its pages: backgrounds, colors, fonts, linguistic style, images, etc. The choice of colors for the site is fundamental: there should be a maximum of three and they should directly recall the brand image. The "tone of voice" must also be Special Data consistent in all sections of the site: whether you choose to communicate in a friendly or institutional way, the important thing is that the tone used is always in line with the character of your company, with the audience to be reached and with the message to convey. 4. Readability The user reads little on the web: the most read page is scanned with his gaze trying to find what interests him most quickly. Here are some tips to make scanning easier and improve page readability: Structure the text into multiple paragraphs using bulleted lists. Separate sections of text by leaving one line of space between paragraphs. Use bold to draw the user's attention to the most salient points of the text. Use clear and explanatory titles to make the user immediately understand what we are talking about. Write short, concise sentences. 5. Conventionability Respecting the most consolidated usability standards is of fundamental importance in order not to confuse users. In fact, users, when they have to use something, appreciate the use of known and familiar systems .
|
|